One thing I am sure of is that marketing is not for everyone. This course requires someone who has a high convincing power to sell anything.
Nevertheless, it has turned out to be one of the most marketable courses in Kenya. Fortunately, the course is offered in almost every college and university.
Although the course is not difficult, it requires you to have good interpersonal skills coupled with great verbal and writing skills to make your intentions clear to clients.
One of the reasons why marketing will remain one of the marketable courses in Kenya is because each and every day we are having new companies and businesses into the market.
These new entrants into the market will want their products and services known across the country. And the most effective way to do this is by hiring qualified marketers.
So, if you study this course and get the necessary skills, you are good even after graduation. Your job will be to make the company’s products and services move and sell.