Thursday, September 29

3 Clever Tips for Picking a Quality Domain Name for Your Business Growth

Tips for Picking a Quality Domain Name for Your Business

Yes, it is normal to start preparing growth strategies as you grow your firm; but seeing how the world is transitioning online, your business plan must contain both a robust physical and online strategy.

And when it comes to developing a reliable plan for online growth, getting a premium domain name for your business is something you cannot afford to miss. But how does one get a premium domain name? 

domain name for your business

This has long been a cause of concern for most business owners, so we decided to address it in this article. The following methods will help you find the best premium domain name for your new business:

Steps to Finding a Premium Domain Name for Your Business

Before selecting a premium domain name for your business, make sure it satisfies these three critical requirements:

1. The Name Must Be Easy to Brand

For your domain name to be considered premium, it must be easy to brand. Brandable names are unique, memorable, recognizable, innovative, and reflect your business’s core identity.

Premium domain names are so far the most brandable domain names online, and they not only provide your brand uniqueness but can also help build the foundation of your online presence.

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And since brandable domain names are generally created from outstanding business names, we recommend you use an exact match domain name for your business. This would help you get the most value from your domain name.

domain name for your business

Major businesses with solid brand names, such as Tesla, Microsoft, Amazon, and Google, also have premium domain names that go well with their brand names. Therefore, choosing a distinctive company name should be your priority. 

And if you want to get a remarkable brand name for your business, ensure you:

  • Create Unique Words: Write words that capture the essence of your brand’s offerings and identity. This is the same road that brands like Snapchat and Gmail took.
  • Use Known Words: Thesaurus and dictionary searches are great ways to find familiar words that fit your brand’s personality and identity. Three well-known companies—Twitter, Amazon, and Tinder—took this path and imbued their unique meanings into these familiar, everyday words.
  • Use Abbreviations: Shortening difficult words is another approach for creating a memorable brand name. Brands like BMW, an acronym for “Bavarian Motor Works,” and MAC, an acronym for “Make-up Art Cosmetics,” are great examples.
  • Visit a Naming Platform: A naming company can help you build your brand identity and organize naming competitions that’d produce fresh, fascinating domain name ideas that match the values your brand represents.

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2. It Must Be Concise

Other than using names that can be easily branded, another essential guideline for domain names is to make them straightforward.

And that’s because using a short, simple word would make your domain name for your business easy to memorize, refer to, and search on the web.

Not to mention how nicely a short domain name is well suited for the limited capacity of our human memory.

3. It Must Have a Top-level Domain Extension (TLDs)

Although the internet has developed dramatically, top-level domain extensions like “.com,” “.org,” and “.net” remain the most famous extension, so much so that almost every premium domain uses them.

According to the Domain Name Association, the number of new domain extensions has increased by 145% in recent years to over 1500.

But yet, almost every site visitor assumes that any domain name they visit must be one with a top domain extension like “.com.”

And despite top-level domains being more expensive than other common domain extensions, every organization wants one because of how helpful they can be at winning customers’ trust. 

However, if you cannot obtain the .com version of your desired premium domain name for your business, you could still do well with country-code TLDs like ‘.co’ and ‘.uk,’ as well as rising extensions such as ‘.io’ and ‘co.’

Avoid Making Wrong Decisions

Possessing a premium domain name for your business remains the easiest method of achieving online success. You must select domains that correspond to your brand to accomplish this.

Remember to steer clear of spelling errors, symbols, and numbers. They’d just make your domain name unnecessarily complicated.

About the Author

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed over 1 million names and curated a collection of the best available names on the web today. We are the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

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