c) Enable all Ad Sizes on your website
Diverse advertisers will prefer diverse ad sizes depending on their needs—some love using horizontal, square, and vertical banners. As a result, your website’s ad space will be a hot cake this Christmas season.
However, if you don’t make use of it, you will lose much AdSense revenue. Therefore, you should unblock all the categories to allow any advertiser to bid for your ad spaces.
Google AdSense has given you the liberty of blocking and unblocking personal ads which you don’t want to show on your website. You can find that in their Ad review center.
d) Turn on the Auto Optimize
You will be surprised how much auto optimizing your website will make your AdSense revenue grow. This strategy is a new way of AdSense doing the testing on your website.
They usually test various ad settings and ad combinations, and they automatically incorporate the best strategy that increases your AdSense revenue. You don’t have to do anything.
Since in the Christmas season, the traffic is super high, AdSense will conduct experiments at an accelerated speed, resulting in better AdSense revenue. This new and improved auto-optimize is a must-have for every publisher.