2. Optimize Your AdSense Account
Assuming that you have written articles based on those high CPC keywords, the next thing you need to do to boost your AdSense Revenue is to check your AdSense account.
When we say optimizing your AdSense account, there are various things you need to know:
a) Know the best performing ads and devices
AdSense revenue is majorly based on two other factors besides the type of website and the keywords you have used; the format of your adverts and the devices the clients are using when visiting your site.
Over the years, desktop devices have been generating a higher AdSense revenue than mobile devices. However, that’s not always the case. For example, mobile devices tend to receive the high end of usage and orders in certain seasons like the Black Friday and Christmas festivities.
You have the Google Analytics reports to help you know the ad format that is doing great and on which devices. What may be working on your website may be different from what is working on yours. So, be analytical in your decision if your goal is to have a higher AdSense revenue this festive season.
Most customers usually place their orders on mobile devices, especially on Black Fridays. According to Google AdSense, 54% of digital orders placed on Black Friday usually come from mobile devices. That should tell you that most advertisers will place their ads on mobile devices.