iPhone 14 collection launch was an essential occasion for Apple given the impression of iPhone gross sales on its income, however it is going to in all probability have far-reaching results on others within the trade as these units may change the dynamics of how we see and use our smartphones. The iPhone has at all times dictated tendencies in smartphone design, and a few noteworthy options that Apple has launched over time in iPhones have been troublesome for OEMs to match. We nonetheless bear in mind how Apple launched the notch and Face ID, which a number of firms similar to Xiaomi, Vivo, Oppo, amongst others began to imitate with their handsets. While they didn’t have the delicate Face ID expertise, they managed to supply a face recognition characteristic that’s nonetheless prevalent, at the same time as large notches have now all however disappeared.
The iPhone 14 Pro and the iPhone 14 Pro Max acquired a redesign which is the primary main change for Apple for the reason that iPhone X. Although late to the get together, Apple has now switched to a hole-punch show however moderately than being seen as a duplicate, the brand new “Dynamic Island” goes far past what Android phonemakers have managed to do and introduces an all-new person expertise. There are a number of extra options that Apple has introduced with its latest iPhone 14 Pro fashions which OEMs is likely to be compelled to copy of their future smartphones. Here are 5 issues that solidify Apple’s place as a trend-setter and recreation changer within the smartphone market, and two that the corporate nonetheless must do some work on.
Five issues that Apple did proper with iPhone 14 Pro and iPhone 14 Pro Max
1.) eSIM-only iPhone
Apple introduced on the ‘Far Out’ occasion that the iPhone 14 fashions offered within the US is not going to have a SIM tray and can solely assist eSIMs. This might be some of the underrated options which began with Google Pixel 2, and was later popularised by Apple. As per a report by Counterpoint Research, firms like Samsung, Huawei, and Motorola are amongst 14 OEMs that adopted Apple and launched smartphones with eSIM performance. With the iPhone 14 Pro and iPhone 14 Pro Max debuting as the primary eSIM-only smartphones, it should not be lengthy earlier than opponents bounce on the bandwagon.
“We consider the launch of [the iPhone 14 series] with eSIM assist is an inflection level for the trade, to assist transition from the bodily SIM card to eSIMs. An eSIM-only iPhone is not going to solely embed eSIM to the thoughts of many shoppers around the globe, however it is going to additionally push different OEMs to change to eSIM sooner or later,” mentioned Ankit Malhotra, Research Analyst at Counterpoint.
2. Hole-punch Cutout: Dynamic Island
As already acknowledged, Apple might be the final firm to introduce a hole-punch show., nevertheless it deserves credit score for making the “lifeless zone” helpful. We’ve mentioned this intimately on our weekly podcast, Orbital particularly Apple’s efforts to implement software program options across the pill-shaped cutout into one thing that’s recent and fascinating.
Apple calls it Dynamic Island, in all probability as a result of it gives the look of an island centred in an unlimited water physique. The pill-shaped cutout seamlessly expands to consolidate notifications, alerts, and background exercise updates in a single interactive place. It can work with all sorts of apps and use machine studying algorithms to floor acceptable data. You may also contact and maintain to manage your music, keep watch over a timer, and see an incoming name — all with out having to change between apps and even swipe right down to see the notifications.
We mentioned this characteristic with Navkendar Singh, Analyst at IDC. He says that no Apple person minds the large notch however the firm was ridiculed for it. “Apple was like, ‘You wished a tablet [pill-shaped cut-out], we provide you with extra.’ They did sensible, no person noticed it coming, and I might say solely Apple can do that,” he added. When requested whether or not we will anticipate different OEMs to comply with Apple’s lead on this regard, Singh mentioned, ‘sure’ as a result of Android is simple to customize. “We could not see it in Android 13, perhaps in Android 14,” he advised Gadgets 360.
Apple places it finest,: “Welcome to a shapeshifting, multitasking, head-turning, game-changing iPhone expertise.”
Oranges will attempt to develop into an Apple, however can they?
3. The New 48-Megapixel Camera
Apple has at all times painted itself because the flag-bearer of smartphone videography and regardless of quite a lot of effort, no different smartphone has come near the video manufacturing capabilties that an iPhone can ship. Although late to the get together, the iPhone 14 Pro and iPhone 14 Pro Max managed to lift the bar as soon as once more. Its Cinematic Mode now shoots video in 4K HDR at 24 fps — the movie trade normal — making it ship the highest- high quality video in a smartphone, Apple says. There is an Action Mode for easy handheld movies, which makes use of the telephone’s movement sensors and bigger sensor to crop video, leading to improved stabilisation.
The iPhone 14 Pro and iPhone 14 Pro Max are the one telephones on the planet that allow you to shoot, view, edit, and share video in ProRes or Dolby Vision HDR. Period.
4. SOS Satellite Communication
Apple has added a restricted type of satellite tv for pc connectivity to all of the handsets within the iPhone 14 collection. This will enable customers to ship an SOS message when they don’t have mobile connectivity. For instance, if you’re a hiker misplaced within the woods or in the event you maintain an harm that renders you unable to maneuver, you possibly can, in concept, use your iPhone 14 to ship an SOS message and it may assist in your rescue. This characteristic is free for the primary two years and might be obtainable beginning in Canada and the US.
5. Crash Detection
iPhone 14 fashions can detect automobile crashes due to a brand new accelerometer that Apple says can sense excessive acceleration or deceleration as much as 256 Gs. A brand new barometer can detect cabin strain modifications probably brought on by deploying airbags and abrupt modifications in route, and even the loud sounds of an impression can be utilized to recognise accidents. In such circumstances, the brand new iPhone will robotically name emergency companies and notify your emergency contacts.
While this characteristic could seem a unlikely to be vital for some, Tarun Pathak from Counterpoint Research explains it higher. “These are the options (Crash detection, SOS) that firms do not take a look at [from a] scale perspective. In truth, even a single life saved with the usage of expertise is an achievement in itself. So I assume, the concept is to use the expertise with a bigger international impression than trying on the regional panorama,” Pathak advised Gadgets 360.
We can draw a parallel between the Apple Watch and iPhone 14 collection’ crash detection and SOS options. Millions of individuals use Apple Watch however there have solely been a handful of reported circumstances that spotlight the usage of expertise in saving a life.
“This [the feature], I’m certain, if utilized in India will usher in significant developments, although operational challenges should be addressed. What [happens] after SOS communication is finished, what after a crash is detected? Do we’ve a response group as quick as we’ve in different international locations? So issues like these,” Pathak mentioned, whereas explaining the feasibility of the characteristic in India.
Asked whether or not this provides Apple an edge over different OEMs, Pathak famous that customers may purchase an iPhone 14 particularly for this. “It might be a great factor to have from a person’s standpoint. Other manufacturers like Huawei, and Bullitt Group (a Britain-based producer of rugged telephones) have already introduced satellite-based connectivity companies as effectively,” he added.
Two issues that Apple must get proper
1. USB Type-C Port and Faster Charging
One of the ache factors of proudly owning an iPhone for a number of years now has been the non-availability of a USB Type-C port. We might even see this sooner or later, as Apple is reportedly testing this for the iPhone 15. Apple may quickly have to change the connector on its iPhones offered in Europe anyway, as EU lawmakers have agreed to a single charging port for cellphones, tablets and cameras. With the introduction, we may see a rise in information switch and charging speeds as effectively.
The costs of the Pro fashions have been rising in India, confining them to a distinct segment market. In our first impressions of the iPhone 14 and iPhone 14 Pro Max, we talked about how Apple’s new Pro telephones price considerably extra in India than within the US.
On one hand, this may not be a problem for the standard iPhone Pro mannequin purchaser,; in accordance with Navkendar Singh. “Price does not matter for Apple and the lots is not going to purchase an iPhone. Apple has been doing effectively by way of gross sales. Apple will nonetheless promote the iPhone 13 and the iPhone 13 mini. As at all times, the volumes might be pushed by n-1 (previous-gen fashions), the iPhone 13 collection. Specifically the iPhone 13 and the iPhone 13 Pro,” he mentioned.
On the opposite hand, potential iPhone consumers is likely to be pissed off that essentially the most compelling options and advantages, such because the Dynamic Island, new always-on show, and digital camera capabilities, are restricted to the most costly fashions. As costs maintain rising, will probably be tougher for a lot of Indian consumers to justify shopping for an iPhone 14 Pro even when they have been keen to pay for the newest and biggest up to now.
“As far because the iPhone 14 collection is worried, the iPhone 14 Plus seems a bit costly for a non-Pro mannequin. The Dynamic Island characteristic is not going to push individuals to buy an iPhone 14 Pro or iPhone 14 Pro Max,” Singh highlighted. When requested which of the latest iPhone fashions could have the lion’s share of gross sales, Singh mentioned he expects the iPhone 14 and iPhone 14 Pro to do effectively through the festive season.