The 7 Ingredients Of A Great Email Marketing Template

The Ingredients of a Great Email Marketing Template Did you know that by 2025 there will be over 376 billion emails sent every day? That should tell you that the practice of email marketing is still alive and viable. Most upcoming businesses and even established ones are now using emails to reach out to their existing and potential customers. Individuals who are running their small businesses have also embraced emails for their business. Various people use different email marketing templates depending on the nature of their business. Cold emailing is the commonest method business and individuals are using to reach their prospective customers. This involves sending emails to strangers. In a cold email, you request a favor that could be making a purchase, subscribing to your channel, following you on Instagram, or any other prospect. ALSO READ: How To Create The Best Converting Email Marketing Campaigns in 2022 Knowing what to include in your email will determine the success or failure of your email. That's why in this article, we will look at the ingredients of a great email marketing template that will convert. Those little things you ignore or you don't know could be making you lose thousands of dollars. So, let's explore together these ingredients, shall we? NEXT 1 of 8 The Ingredients of a Great Email Marketing Template 1. Catchy Subject Lines What if I tell you that over 85% of your emails usually land in the spam box, while over 12% land in the promotion box? That tells you that only less than 3% land in the inbox. I know this could be quite disturbing but unfortunately, it is the truth. Perhaps you have been looking for a way out and direct your email marketing templates into the inbox. Well, a simple answer; work on your subject line. The subject of your email is so important that it not only determines where your email will land but whether it will be opened. Some marketers have very appealing and catchy headlines for their emails that instantly catch the attention of the receiver hence the high open-through rates. These marketers know how to write an email so as not to land in the spam or promotional box. Remember, you must also learn this art. Learn more on that here. If you want your emails to land in the inbox of the receiver and have high click-through rates, ensure that your email marketing template has an appealing subject with spam-free words. PREV 2 of 8 NEXT 2. Personalized Email Content How does it feel when you are walking and someone calls you by your name? For example, "Hi John, how are you doing?" Including the name of the recipient in your salutation has a way of triggering the curiosity of the reader. They will want to know what you have for them. The first question in their mind will be, "Who is this person who is greeting me by my name?" "What do they have for me?" "What do they want to tell me?" I mean all these questions will be lingering in their minds and will be eager to read the entire email that you sent them just because of greeting them by name. ALSO READ: Top Affiliate Marketing Programs to Earn Money in 2022 Including the name of the receiver in your email marketing template is one way of personalizing the email and is likely to have higher conversions. PREV 3 of 8 NEXT 3. Slim Email Body Listen, email marketing templates are not meant to belong and are boring. We live in a millennial age where no one wants to waste their precious time reading the prose. This is where having a slim email body will give you a high conversion because most people will quickly run through the email and get the message. Research has shown that humans, especially millennials are slowly losing the concentration and patience of reading through long paragraphs. That should tell you that your email marketing template should be as short and direct as possible. A good email body template should have three parts: Introduction, purpose, and conclusion. ALSO READ: 6 Great Steps to Create Your Own Website for Small Business In the introduction, you define who you are and let the receiver know your intentions in the purpose. You can also show them your expertise in the field you are in. PREV 4 of 8 NEXT 4. Well-Timed Emails are not to be sent at any time. Most marketers have discovered that at certain times emails do better than other times. Before smashing the send button or scheduling your email automation, remember to check the time of the day and the day of the week. Perhaps those are the most important aspects as far as timing is concerned. According to research the best time to send your email marketing template is around 10 AM. At this time, most emails are opened and that places your email in a better position of being opened. Never send emails at 3 AM and 4 AM, that will be really weird to the receiver. ALSO READ: 5 Greatest Ways to Earn by Selling Websites in 2022 When it comes to the best day for sending emails, research has shown that Tuesdays and Thursdays are the best. So, work within those days. PREV 5 of 8 NEXT 5. Right Audience Now, every product or service that you are trying to market, has its own audience. The biggest mistake you can make is to target the wrong audience. One of the reasons most emails have a low open-through rate is because they landed in the inbox of the wrong person who is the wrong audience. Before you send your email marketing template check through and classify your audience. Know the people you are targeting. That will determine the kind of email you send to them. It is advisable to classify your audience perhaps based on the industry they are in, for example, Saas, IT, Clothing, Freelancing, Trading, Finance, Marketing, YouTubers, etc. ALSO READ: How to Get a Great Auto Insurance Agency in 2022 as a Telecommuter Also, you can classify them based on their positions and roles in a company, for example, CEO, Chief Operations Officer, Marketers, Finance Controller, Chief Information Officer, Data Analysts, etc. Classifying them like that will give you the right audience for your email. Always ensure your email marketing template is reaching the right audience. PREV 6 of 8 NEXT 6. Few Links in the Body This is where most marketers and email senders miss it. You think having a lot of links in your email body will increase your conversions. Let me disappoint you, having multiple links in your email body will only make your email land in the spam. That does not sound good, of course. But you can simply avoid that by ensuring that you only have one link in your email body. That's the recommended standard for the subsequent emails. No matter how important you think the links are, if you stuff your email with the links, your email will end up in the spam box. If it is the first time you are sending someone an email, I suggest not including any link. The follow-up email is the one that should have just one link. ALSO READ: Top 7 Easiest Fiverr Freelance Gigs for Beginners; No Skill What am I trying to say? Spamming your email marketing template with links will not help you reach your goal, so, avoid spamming. PREV 7 of 8 NEXT 7. Call to Action Finally, we have this important feature that every email marketing template should have. This is usually the last paragraph or line of your email. The call to action usually depends on what you are selling or what you are presenting to your readers. A good email marketing template must have a call to action. Call to Action is you telling the reader what you want them to do for you. Some examples of call to action in emails include: "Subscribe to our channel today...""Buy one and get one free...""Sign up for our newsletter...""Share with your friends...""Register with us today..." Well, those are the 7 ingredients of a good email marketing template that you should always check out as a marketer. Let us know in the comment what you think about these ingredients and what needs to be added. See you in our next article. PREV 8 of 8 PAGE 1

The 7 Ingredients of a Great Email Marketing Template

4. Well-Timed

3 Comments

Leave a Reply Cancel reply